THE BIG QUESTIONS
WHAT IS YOUR PROFESSIONAL TITLE?
Found & Editor
WHAT DO YOU DO ON A DAY-TO-DAY BASIS?
I manage the editorial calendar for IT’S THE NOW, liaise with contributors, create and manage events, manage advertising and new business, general website tech and social media.
WHAT DID YOU WANT TO DO WHEN YOU WERE A CHILD AND WHAT CHANGED?
I wanted to be a fashion designer and I also wanted to run my own business. I have always been obsessed with the world of business and entrepreneurship so I have inevitably ended up there but through some twists and turns and still drawn to design and the creative industries.
WHAT ACADEMIC QUALIFICATIONS DO YOU HAVE?
Bachelor of Business majoring in Public Relations and Certificates in Art & Design.
WHAT’S THE BEST CAREER ADVICE YOU’VE EVER BEEN GIVEN?
It’s hard to pinpoint one but being nimble in business, learning to pivot quickly and make sharp decisions so you don’t lose momentum.
WHO IS YOUR ROLE MODEL AND WHY?
Eleanor Pendleton, her ability to grow an incredible digital publishing brand from scratch and to execute it with such style, creative direction and high attention to detail.
WHAT IS THE BEST THING ABOUT YOUR CURRENT WORKING ENVIRONMENT?
Doing what I love, which means being constantly inspired, meeting incredible people and no day is the same - I can’t stand monotony!
WHAT WOULD YOU CHANGE ABOUT YOUR DAILY WORK ROUTINE IF YOU COULD?
I would love more hours in the day!
WHERE DO YOU SEE YOURSELF PROFESSIONALLY IN FIVE YEARS’ TIME?
IT’S THE NOW well and truly established as a respected platform for female entrepreneurs, creatives and influencers. A global brand and movement with regular events in Sydney, Bali, London and L.A.
DO YOU FEEL YOU CAN BE THE SAME PERSON AT WORK AND IN PRIVATE?
Absolutely. My values and approach in business are the same as in my personal life.
WHERE AND IN WHAT ROLES ARE WOMEN IN THE LEADERSHIP STRUCTURE AT YOUR COMPANY?
I am the owner and leader.
DOES DIVERSITY MATTER TO YOU?
Absolutely, diversity is important because businesses require different strengths and personalities to have a strong, successful and cohesive team.
HOW GOOD IS YOUR WORK LIFE BALANCE?
Not good at all I’m afraid! After years it still isn’t something that I have mastered but I have learnt how to better manage it and also just accept that I’m a busy person and work is a big part of my life. If I expect fast results then I need to do the leg work and I’m in a position in my life right now where I’m able to do that dedicate that time and I’m happy to do so.
WHAT QUALITIES DOES BEING IN YOUR ROLE NECESSITATE?
Multi tasking, strong attention to detail, problem solving, the ability to interpret and bring ideas and concepts to life and to keep focus on the longterm vision.